Cundari’s Pain Squad mobile app, which recently won Best of Show at the Marketing Awards, leads Canada’s charge into the first ever Mobile competition at Cannes.
Earning three nods on the shortlist, the app was developed for Sick Kids Hospital to help researchers collect data from children undergoing cancer treatments. The app gamifies the daily chore of chronicling the amount of pain each child is suffering.
Blast Radius Vancouver also earned a spot on the Mobile shortlist for “Choose Your Flight” for Jordan (one of Nike’s sub-properties).
Canada submitted 30 entries to the inaugural Mobile competition, competing in a global field of 965. The contest includes apps, mobile websites, rich-media mobile advertising, games and executions on both mobile phones and tablets.
“Mobile has been part of the Lions for some years, within other sections such as cyber and film; and a large number of winning campaigns in sections like media, design, direct and outdoor have made significant use of mobile technology,” said Cannes Lions CEO Philip Thomas in November, when the Mobile competition was launched. “By carving it out of the other sections, we are simply reflecting the importance of mobile in the media mix.”
The first Mobile Lions will be presented at Tuesday night’s awards gala.
