Here’s what we learned this week.
Social media may get a little more friendly to IP owners
Doug Checkeris, formerly of Mediacom, has a new company called Qwyrk that will allow its users to embed short audio clips into social updates via Twitter and Facebook. He and his partners think it will appeal to all the major constituencies of social media: content creators, consumers and advertisers (the “virtuous circle” as he calls it). There’s money to be made, he says, for IP owners, and fun to be had by those who use the service. Media writer Chris Powell spoke with Checkeris about his smaller paychecks and the nature of risk when you’re a vendor to the communication industry.
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McDonald’s is staying social, but is trying to be a bit more fun
“Our Food. Your Questions” was successful in a lot of ways (lots of awards, an impressive degree of consumer outreach, very brave yadda yadda), but McDonald’s is following it up with something that skews more to the entertainment side of things. Though, surprisingly, they’re leaving Grimace and Hamburglar at home.
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Taxi ads more European talent
Okay, well, true: Pascal de Decker has been working in Canada for a while now, most recently as Palm + Havas VP and creative director. But Taxi’s new ECD is from Belgium originally. Between him and Frazer Jelleyman, they’ll have an agency footy team going in no time.
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The Y has gone national
YMCA is one of those sprawling organizations made up of smaller, local organizations. It’s great for keeping it grounded in the communities in which it works, but makes branding a bit of a challenge. MacLaren McCann has created the first national campaign for the Canadian branch of the YMCA that reaches out to kids, specifically. We’re pretty sure that’s Graham Greene narrating.
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