Welcome to the jungle… downtown Toronto.
Saputo Boulangerie has invaded the city with its snacks brand Igor, transforming public transit shelters into small jungle homes for its marketing mascot, a gorilla.
In addition to the palm trees and ferns on top, some of the shelters produce sounds. When passersby or TTC users activate the motion sensors, jungle sounds (monkey screams, etc.) come out.
Developed by Montreal agency Enzyme in collaboration with Astral, the campaign includes 3D billboards, outdoor and a giant mural on the corner of Bloor and Church streets.
Carat handled media planning and buying.
