The thing about legends in this industry is that they’re usually way too busy slaying impossibility to share their storehouse of career-boosting advice with the rest of us. But with enough lead time, context and the promise of a nice, big, colour portrait, they slow down for just long enough to share their blueprints for marketing done right. So read on to meet and learn from the eight people inducted into the Marketing Hall of Legends on April 14. Now in its seventh year, the Marketing Hall of Legends was created by the Toronto chapter of the American Marketing Association and Mandrake, an executive search firm specializing in marketing. The Hall honours those individuals who have done the most to raise the stature of the profession in the community and made vital contributions to Canadian business success stories in four categories: The Categories
VISIONARIES have created enduring, valuable and iconic Canadian brands. BUILDERS lead the enhancement of existing brands. ENABLERS boast a proven track record of providing excellent brand-building expertise. MENTORS , through philanthropy or academia, provide opportunities and inspiration for others to pursue excellence in marketing.
