DDB Canada has created this appropriately simple print ad for the Historica Dominion Institute‘s Memory Project.
According to the agency, “The individuals cast for the ad are actual Canadian Veterans; three from the Second World War, and three from the Korean War. The Veterans are also organised in pairs by military branch; the first pair members of the Royal Canadian Air Force, the second pair members of the Canadian Army, and the third pair members of the Royal Canadian Navy.”
