Louis Garneau

Louis Garneau
OLYMPIC CYCLIST AND PRESIDENT AND FOUNDER OF LOUIS GARNEAU

Louis Garneau founded Louis Garneau Sports after a cycling career that led him to the 1984 Olympic Games. Today, his company is recognized worldwide, manufacturing top-quality cycle wear, accessories and bicycles.

1. In business, in cycling, and in life, I have learned that I must never give up.

2. In business, I have learned that only the creative companies will survive.

3. In business, I have learned that a product with no story to tell is destined to fail.

4. In business, I have learned to listen to my intuition, on occasion.

5. In business, I have learned that innovation comes a little from above.

6. In business, I have learned that, with a little talent and a lot of willpower, one can accomplish great things.

7. In business, I have learned that I am never stronger than my team.

8. In business, I have learned that only the companies capable of adapting to globalization will survive.

9. In business, I have learned that to succeed, I have to be completely focused.

10. In business and in life, I have learned to leave a lot of [room] for imagination.

11. In business, I have learned that the brand is sacred.

12. In business, I have learned to be patient… very, very patient.

13. In business, I have learned that everyone is replaceable… even the president.

14. I have learned that business is like nature: the strong survive and the weak disappear.

15. In business, just like in cycling races, I have learned to win.

16. In business and in cycling, I have learned that when I am in a rough patch, it is time to attack.

17. In business, I have learned that if my company is doing well, I must not sell it to foreign interests.

18. In business, I have learned that the best investment is to reinvest in my company.

19. In business and in cycling, I have learned that one must suffer in order to win.