1. Volkswagen Canada augments reality in OOH campaign
Volkswagen Canada has launched an out-of-home advertising campaign for its 2012 Beetle, an initiative that uses augmented reality technology to emphasize the vehicle’s performance attributes.
2. Premium Plus gets the picture in magazine ad
Kraft Canada’s Premium Plus cracker brand is literally in the soup in a unique magazine execution that is part of a broader English and French campaign, “It’s what your soup wants.”
3. Coke changes can, offers millions to protect polar bears
Coca-Cola Ltd. is changing its iconic can – and pledging millions of dollars – to help scientists plan how other icons such as polar bears can survive in Canada’s melting Arctic.
4. St. Lawrence College partners with 5SecondFilms
St. Lawrence College has launched a series of five-second videos as part of a recruitment campaign aimed at 18-30 year olds.
5. Innovation Kitchen launches after reality TV success
Thinking of marketing a new product and want a fast way to determine its chances? Toronto marketing agency Quizative has launched Innovation Kitchen, a brainstorming program based on an intense five-day business planning process that the agency will tailor to individual clients’ needs.
