Toronto-based mobile marketing agency MyThum has been acquired by Minneapolis agency Olson to form Olson Mobile.
MyThum co-founder Michael Carter will serve as president of the new unit, which will remain in Toronto. The combined MyThum/Olson client roster includes Target, Capital One, Bauer Hockey, MolsonCoors, Live Nation, Ford and Sony.
“MyThum was ready to accelerate its growth, and this opportunity came at a great time. We are looking forward to combining efforts with Olson,” said Carter.
MyThum also gives Olson proprietary technology to connect brands and their customers through mobile devices.
“We searched for a world-class mobile partner, and found it in Toronto with MyThum, one of the leading mobile agencies in North America,” said Kevin DiLorenzo, president and CEO, Olson, in a release. “We were impressed by the team, and by its innovative and hard-working client efforts.”
