Oreo set to launch world record attempt

It’s an improbable combination: Oreos and Guinness. Kraft’s iconic cookie brand is trying to earn a spot in the Guinness World Records for most Facebook “likes” in a 24-hour period. According to Guinness rules stipulated for the category, it will need to garner a minimum of 45,000 likes to earn the title of the world’s […]

It’s an improbable combination: Oreos and Guinness.

Kraft’s iconic cookie brand is trying to earn a spot in the Guinness World Records for most Facebook “likes” in a 24-hour period. According to Guinness rules stipulated for the category, it will need to garner a minimum of 45,000 likes to earn the title of the world’s most liked cookie.

The record attempt is scheduled to take place on Tuesday, when Oreo will urge its 16 million Facebook fans around the world to “like” a post. If it is successful, it will become the first brand to hold a Facebook Guinness World Records title.

Full details of the record attempt can be found on Oreo’s Facebook page.

Uncategorized Articles

Shopping malls making food greater part of the menu

Food courts getting more and better real estate as malls shop of customer retention

Delissio opens pop-up pizzeria

Nestlé brand targets millennials with personalized pizza experience

The great belated ad block debate

Passionate voices for and against ad blocking meet at AdTech Canada 2016

Fools rush in… and they probably don’t need to

Anomaly's Johnny Vulkan shows how thin the line between brave and bungling can be

Drinks with… Deborah Hall

A teatime chat about women in tech at Toronto's SoHo House

The List: Tech Players

Six companies make the inaugural Tech Player of the Year shortlist

Sears’ Mission: Chasing Amy

Shaking up the floor plan and tapping into suburban herritage

30U30: Amanda Lai

The author of her own professional fate, she's taken a publishing giant to new social media heights