Is multicultural marketing a priority in Canada? The country’s rich quilt of ethnicities makes it a darling on the world stage, but when it comes to marketing to immigrants and those for whom English and French is not a native tongue, how well are we doing?
And no, adapting major market work with voiceover translation doesn’t cut it. In this week’s reader survey, Marketing wants to hear from marketers and agencies alike:
How much is the industry investing in advertising with cultural nuance and understanding?
