Halifax’s Waterfront Development Corporation has chosen local agency Trampoline Branding to create brand identification and marketing materials for the 2012 edition of its Tall Ships Nova Scotia Festival.
Trampoline beat out 15 agencies with its response to a request for proposals issued in early June. According to Leanne Strathdee, director of marketing and communications for the organization, each pitch was scored on criteria that included cost, prior experience with large events and agency personnel.
Strathdee said Trampoline’s mandate is to create a microsite within the Waterfront Development website for the Tall Ships event, as well as logos and creative collateral.
One of the primary objectives, Strathdee said, is to boost awareness that Waterfront Development Corporation is the owner of the Tall Ships event, which gathers the vintage boats in the Halifax Harbour.
“[Trampoline] had an understanding of what we were looking to accomplish by creating a visual identity [for the event] and incorporating that with our existing corporate identity,” Strathdee said.
Marketing materials for next year’s Tall Ships festival will appear as the July 2012 event draws closer.
The Tall Ships win coincided with Trampoline’s move to a larger office in downtown Halifax this passed spring. Mark Gascoigne, president of Trampoline Branding, said the agency required more room to grow after recently winning Ocean Nutrition Canada and Discover Saint John.
Gascoigne said Trampoline’s staff complement has increased from about 13 to 17 in the past year, and a further expansion to 20 employees could occur in the coming months.
“We’ve got the seats ready, and when we find the people, we’ll put them in them,” Gascoigne said.