Tourism Prince Edward Island has launched a Facebook-based contest that highlights the province’s food, golf and cultural attractions.
The PEI Bound contest awards the winner an RV trip for four from Toronto to P.E.I. During the trip, the winner and his or her entourage will take part in signature island activities such as kitchen parties and golf.
Consumers can enter the contest by becoming a “fan” of Tourism PEI’s Facebook page, clicking on a PEI Bound link and filling in a short entry form. Five finalists will be selected at random after the contest closes on June 17 and will be asked to write a short essay about why they should be chosen.
The winner’s RV trip begins July 1 and will be chronicled by a video team, with highlights to be posted on the Tourism PEI Facebook page and website.
“The three key areas that we promote for Prince Edward Island are culinary, golf and culture, and we want to make sure we give (the winner) a taste of P.E.I. along the way,” said Brenda Gallant, director of marketing for Tourism PEI. “We’ll be filming part of their adventure so we can continue the coverage and share the experience of the winner.
“We really felt like we were taking a contest and building something that raises brand awareness and also works the social media channel in the right way.”
Tourism PEI is sending representatives around the province of Ontario in an RV to appear at events and promote the contest. This promotional tour was coordinated by Toronto-based experiential agency Mosaic, which also partnered with Halifax creative shop Prime Creative in the development of the contest page on Facebook.
In addition, Tourism PEI has tasked Vancouver’s B-Co Communications with reaching out to media and bloggers to build awareness of the contest.
Gallant said the contest was open to all Canadians, although promotional activities surrounding it focus on Ontario.
