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Fallsview Casino and creative agency Blammo are reminding viewers how great it feels–and how easy it is–to get lucky with a new TV campaign that starts this week.
“We know that gamers respond well to advertising that they can see a little of themselves in,” said Larry Gregson, vice-president of marketing at Fallsview Casino Resorts, adding that “relatable and humorous TV concepts are extremely important to our audience.”