Toronto activation agency Fuse turned 10 last week, an event marked with a party, food, drinks and a meme.
Celebrants gathered at The Gallery to raise a glass to the business’ continued health, but for those not in attendance, the agency offered a small celebration of a different sort online.
Bonus points for the prolonged pause before the music, but they lose points for breaking from the now-standard 30-second format. Although they weren’t the only ones. (If you aren’t quite sure what this is all about, check out this ersatz definition of Harlem Shake or spend more than two minutes on You Tube.)