The Grey Cup isn’t until November, but the CFL wants the buzz machine in action throughout the summer. On Canada Day, it launched this short film narrated by Kiefer Sutherland.
Toronto agency Bensimon Byrne created the film, which as since been featured on TSN and will appear on various CFL properties.
Agency: Bensimon Byrne
Writer and chief creative officer: David Rosenberg
Editor: Tim Pienta
Agency producer: Michelle Pilling/Brianna Marshall
Music and sound: Jody Colero/Silent Joe
Account management: Mark Hewitt
Song: “Gift Shop” by The Tragically Hip
