Just in time for patio season, Molson has added a hint of lemon and lime flavour to its low calorie beer label, calling it Molson Canadian 67 Sublime.
Molson is supporting the new brew with a 15-second commercial that puts Martinis on notice.
Molson’s calorie- conscious label could give the brewer an edge over other lime laced beers like Moose Light Lime, Bud Light Lime and Red Baron Lime that have proved popular with consumers over the summer months.
