The Bay unveils 2012 Olympic gear

Olympic swimmer Mike Brown sports new Olympic threads from the Hudson's Bay Company.

Hudson’s Bay Company introduced its new Canadian Olympic apparel collection for the London 2012 Olympic Games online Wednesday.

In a YouTube video, Hudson Bay’s fashion director Suzanne Timmins shows off the collection that includes staple items like hoodies, track suits, windbreakers and long-sleeved t-shirts.

In addition, the Bay has created a collection of Olympic patches depicting the country’s landscapes, provinces, indigenous animals and sports.

The patches will be available separately and also incorporated into several designs, like adorning jacket fronts and sleeves. There will also be two patches dedicated to the 2012 team — one in English, one in French.

Hudson’s Bay won the exclusive rights to clothe Canada’s Olympic team in 2005, beating out incumbent Roots Canada with a $100-million bid.

The national retail company recently renewed its long-time sponsorship commitment to Canada’s Olympic Team, signing on as the official outfitter through to 2020.

The new deal involves merchandise, marketing and philanthropic programs similar to the highly talked-about red mitten campaign from the Vancouver 2010 Winter Olympic Games.

The 2012 Olympic collection is priced from $15 to $100 and is now available at the Bay, Zellers and online at

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