As audiences continue to be inundated with more information, the role and value of content that entertains, engages and informs has never been more important. Content is a key ingredient in the value exchange between customers and brands. There is no question that digital innovation has changed the way we are entertained and companies and brands use digital media to entertain. The opening session on Digital Day will demonstrate three key areas where digital media has changed the way we consume and interact with broadcast content, music and sports. Laugh, play, sing and be informed as leaders in these industries show the latest in execution and brand experience

What do Canada's top marketers and agencies think about digital media? What are they doing? What will they be doing? What context do they operate under? In the sixth annual Digital Marketing Pulse report, the only survey of its kind that considers trends as seen by digital media practitioners, Steve Levy, President, Ipsos Reid - East , will present the results of this year's study.

The increasing role and opportunities of digital to engage shoppers along their purchase path has opened up a world of possibilities. The ability for digital marketing to drive sales, build brand equity and enhance relationship are keys to driving maximum return on shopper marketing investments has never been greater.

This panel session will bring together leading brand and retail marketers in a forum to discuss the opportunities and priorities for winning in-store through digital opportunities. Traditional retail, online merchants, brand and retail marketers all have a role to contribute and this session will review ideas, opportunities and best practices of this continually evolving space. This session will culminate in a live demonstration of Google Wallet. You will leave this session with new ideas and opportunities for connecting at retail.

Session description coming soon

For today’s savvy marketer, the neighborhood is no longer just a physical location. Customers are more connected than ever, enabling a new form of brand mobility and consumer brand engagement. Location-based technologies are at the forefront of this movement, bringing the virtual and physical dynamics of the local neighborhood together to create a new balance in the retail economy. From check-ins, to daily deals, to consumer review sites – how and when a brand enters the consideration funnel may now be deeply impacted by where the consumer is physically located at any given time.

Want to get slapped with thousands of dollars in government fines while turning away lucrative Boomer customers? Treat all your customers like they're 20. Or more ideally, come to this session and tap into Canada's lucrative aging demo.

The world of digital marketing changes quickly, that it seems like every day a new "hot topic" comes up for discussion. This session will look at one of these new, emerging digital marketing ideas - stay tuned to find out what it is!

Session description coming soon

Session description coming soon

Real Time Bidding (RTB) allows advertisers to bid for a specific impression, on a particular site and it they win the bid, serve an online advertising message. The ad buyer can differentially value each individual opportunity to buy an ad impression in real time. Imagine accepting or rejecting each individual ad impression in your media plan! The consumers should be receiving more relevant ads, but it also means that advertisers get better results and higher conversion rates for their campaign because they're reaching a higher percentage of consumers who are more likely take action.

Find out more about Real Time Bidding and the impact it will have on your media plans. We have a panel of experts from some of the Demand Side Platforms (DSP) that facilitate RTB. They are here to help you navigate the concept of biddable impressions and the strategies you can employ to be successful.

Consumer marketing is in the midst of transformational change. Companies are finding new ways to meet, greet, interact, engage and sell. Brands like P&G, Macy's, Starbuck's and Disney are rethinking the entire shopping experience Some call these changes disruptive, some call them a consumer engagement revolution. The social consumer is motivated to, engage, click, check-in, share and buy anywhere and everywhere. In this presentation, Janice will take a look at the new social consumer, the latest social commerce trends, explore industry examples of how brands and business are innovating and look at the social technologies that are changing the way we view marketing.

This panel will feature a series of short presentations from each participant as they explore their perspectives on the evolution of metrics.

On January 25, 2011, protesters in Egypt began demonstrating against the regime of President Mubarak. These protests were inspired by a social media campaign that began as a page on Facebook. This page, "We are all Khaled Said", was created by Wael Ghonim, head of Google's marketing team in Africa and the Middle East, commenting on the injustices in the death of Khaled Said in June of 2010.

Canadian journalist Sonia Verma has first hand knowledge of both the uprising and the power of social media. In February 2011, while covering the protests, Canadian journalists Sonia Verma and Patrick Martin were detained by Egyptian military at a checkpoint in Cairo. Sonia and Patrick reported on their experience using Twitter and continued to post updates in the days that followed.

In this presentation, Sonia will share her experiences in Egypt and discuss how the world of digital media and digital communications helped to create unprecedented social change in the Middle East.