8:30 a.m. Opening Address
Canadian Marketing Association and Marketing Magazine
8:40 a.m.
Laugh, Sing, Play - Digital Content Creation
Marc Dinsdale, Director and General Manager, Rogers Digital Media, Sports
,Executive Vice-President, Marketing, Comedy Central
Other speakers to be confirmed.
9:30 a.m.
The Canadian Digital Marketing Pulse
Steve Levy, President, Ipsos Reid - East
9:50 a.m.
Shopper Marketing
Speaker information coming soon.
10:50 a.m. Networking Break
11:10 a.m.
Breakout 1: Tablet Wars
Jim Taylor, Vice-Chairman, Harrison Group Inc.
Breakout 2: Location Marketing
Lisa Bradner, Chief Client Services & Growth Officer, Geomentum
11:45 a.m.
Breakout 3: Gold in Old: Digital Marketing to 55+
Breakout 4: "Hot Topic"
12:15 p.m. Lunch
1:00 p.m.
Keynot Session
Walt Mossberg, Personal Technology Columnist, The Wall Street Journal
1:40 p.m.
Tech Demos: Tools and Toys for the Future
2:35 p.m.
Breakout 5: The Impact of Real Time Bidding on Performance Marketing Campaigns
Panel Hosts: Carolyn Convey, Senior Partner, Neo@Ogilvy and Adam Green, Agency Lead, Google Canada
Breakout 6: Innovation and the Rise of The Social Consumer
Janice Diner, Founding Partner, Horizon Studios
3:05 p.m. Refreshment Break
3:25 p.m.
The Evolution of Metrics - Advertising Effectiveness in the Digital Space
Brent Bernie, ComScore, Moderator
Chris Greenfield, President, Ipsos-ASI
David Smith, Dynamic Logic
Chris Williams, Senior Vice-President, Managing Director, Media Contacts Canada
4:30 p.m.
Social Revolution through Social Media
Sonia Verma, Globe and Mail
5:20 p.m. Closing Remarks
Canadian Marketing Association and Marketing Magazine
5:30–7:00 p.m. Networking Reception