Well said Bruce. Integrity is priceless. And yet, costly. I wonder, if there was some incentive perhaps there would be more of a turn towards the good? Maybe we could get time off for good behaviour? It might motivate more senior ad executives pining in the lonely dark for their families as they burn the midnight single malt with nothing but a bowl of numbers to crunch on. I jest of course. Or maybe not.
I guess the incentive was always supposed to be that you get to keep doing business if you’re as good as your word, and you don’t if you’re not. What’s slightly terrifying is that, now, it seems you can keep doing business no matter how slippery you are. I think we might end up paying hard for that, if we’re not careful. Thanks for reading!
Tuesday, August 11 @ 10:14 am
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How a crisis of morality is killing marketing (Column)
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Well said Bruce. Integrity is priceless. And yet, costly. I wonder, if there was some incentive perhaps there would be more of a turn towards the good? Maybe we could get time off for good behaviour? It might motivate more senior ad executives pining in the lonely dark for their families as they burn the midnight single malt with nothing but a bowl of numbers to crunch on. I jest of course. Or maybe not.
Monday, August 10 @ 7:51 pm |
I guess the incentive was always supposed to be that you get to keep doing business if you’re as good as your word, and you don’t if you’re not. What’s slightly terrifying is that, now, it seems you can keep doing business no matter how slippery you are. I think we might end up paying hard for that, if we’re not careful. Thanks for reading!
Tuesday, August 11 @ 10:14 am