Very enlightening article. Thanks for the insights. On our side
sharability will be key. Providing value is great, but to turn that value to a consumer into ‘social currency’ for them to share with others, is paramount in building a stronger bond with your brand. This can be an exclusive piece of content, or a unique event or experience that provides ‘share-points’ – key points to which your consumer can share a part of the experience with their network.
PR predictions for 2016: VR, sincerity, relatability
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Very enlightening article. Thanks for the insights. On our side
sharability will be key. Providing value is great, but to turn that value to a consumer into ‘social currency’ for them to share with others, is paramount in building a stronger bond with your brand. This can be an exclusive piece of content, or a unique event or experience that provides ‘share-points’ – key points to which your consumer can share a part of the experience with their network.
Monday, January 18 @ 3:07 pm |