Rethink Breast Cancer launches sexy new video series

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Lex Dunn

If it’s wrong to use sex to sell beer, why is it alright to use it to sell health? Getting noticed with cheap tricks is easy. Delivering a true message that changes behaviour takes more than a director fawning over “half-naked men.” And while we’re at it, can you imagine the outrage if a male director said the same thing about half-naked women?

Tuesday, January 26 @ 1:13 pm |