Why perfectly demonstrates the paucity of substance in marketing in general and beer advertising in particular is that at no time has anyone addressed the actual product, which is very Canadian in that it resembles slightly chilled bison piss. It is beer for shallow, callow youths who don’t actually like beer.
How Molson Canadian regained its cult status
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Why perfectly demonstrates the paucity of substance in marketing in general and beer advertising in particular is that at no time has anyone addressed the actual product, which is very Canadian in that it resembles slightly chilled bison piss. It is beer for shallow, callow youths who don’t actually like beer.
Monday, February 08 @ 3:12 pm |