Johnson & Johnson‘s Stayfree brand of feminine hygiene products thinks it knows everything a Canadian woman wants in a man, and presents it in “A Date with Stayfree,” a new viral marketing campaign from BBDO Toronto.
Three videos, now on YouTube, VideoEgg and Facebook, take viewers on a virtual date with hunks “Brad,” “Ryan” or “Trevor.”
All three fit the stereotypical bill of what women want from “Mr. Right.” They’re all good looking and have unique talents–Brad is a chef, Ryan makes toys for underprivileged kids overseas–and somehow they each end up shirtless and joyfully demonstrating how Stayfree pads are thin and keep you dry.
The characters “want nothing more than for her to be happy–no matter what time of the month it may be,” according to a release from BBDO. Both BBDO and Stayfree declined interview requests.
This is the first Canadian-born campaign Stayfree has launched in four years.
J3 handled the media buy.
