Thank you for your comments. Just to clarify, we do understand that media agencies can earn between 2 to 5%, depending on the scope of work on traditional media assignments. We were referring to any fees and/or commissions to media and creative agency(s).
r
In a traditional media buy, we all know the agency takes a cut of approximately 10 or 15%. “…do we? What planet is that on? Hard, make that impossible to give cred to any of the data in your article after that preface!
Marketers: Fraud and transparency are your responsibility (column)
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Thank you for your comments. Just to clarify, we do understand that media agencies can earn between 2 to 5%, depending on the scope of work on traditional media assignments. We were referring to any fees and/or commissions to media and creative agency(s).
r
Tuesday, July 14 @ 10:12 am |
Really, on what planet are creative agencies paid a commission on media buys?
You really should edit the peace to make your statement clear.
Tuesday, July 14 @ 10:23 am
Completely agree with Sherm, since when has a media agency taken a 10-15% cut??? Completely absurd.
Tuesday, July 14 @ 10:08 am |
In a traditional media buy, we all know the agency takes a cut of approximately 10 or 15%. “…do we? What planet is that on? Hard, make that impossible to give cred to any of the data in your article after that preface!
Tuesday, July 14 @ 5:10 am |