Electronics giant Samsung is launching a Canadian microsite to post big news on their newest products, services and initiatives.
Launched on Monday in Canada, the Samsung Newsroom is a central hub for the company’s most loyal customers.
Samsung has launched the Newsroom to ensure consumers have a one-stop shop to learn about their electronics and business-related products, while being able to discuss, comment and link the information to social media sites, such as Facebook and Twitter.
The company hopes that by focusing this new venture on social media, it can promote the brand to both their core fans and to the rest of cyberspace.
“There are definitely a large number of consumers out there talking about Samsung products or looking for information,” said Rosalyn Morris, interactive marketing manager for Samsung Electronics Canada, in a release. “We wanted to give them a place to go online that was beyond the product information of the website.”
Visitors to the site will find product demos through YouTube videos and Flickr photos, and case studies about businesses that successfully tested Samsung products.
To promote this venture, Samsung will phase in cross-promotional banners and placements on their main website, and will also build buzz through Samsung Canada’s social media properties on Twitter and Facebook. Apex Public Relations has helped to support this project.
Morris believes that the Newsroom doesn’t merely promote mobile and IT devices but introduces web users to the company’s focus on other goals, such as community work and industry research.
“Many of them don’t realize that there’s much more to the brand than electronics,” she said.
Samsung also hopes that by using the Newsroom as a forum for public opinion, there will be greater communication between the brand and consumers. The company hopes to learn how to improve and fix products based on customers’ online response, with a particular focus on Canadian-made content.
“We are looking at this as a new platform and an ongoing project that allows a unique form of communication and engagement with our customers and potential customers,” said Morris.
