I’ve used this app (it’s been out for awhile): it’s nicely done, and it would be a cool implementation if the rest of The Beer Store wasn’t the Soviet era retail experience that it is. But using it to replace the wall rather than augment it, I can’t help feeling it’s part of The Beer Store’s systematic retooling of the stores to make it very difficult to find a beer you don’t already know about through advertising (and hm… coincidently the ones with big ad budgets are the ones who run The Beer Store). Frankly, when you compare this experience to the LCBO’s (eg with their new craft beer sections), the gap between them continues to widen. They just don’t seem to get it.
The Beer Store revamps its ‘Beer Wall’
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I’ve used this app (it’s been out for awhile): it’s nicely done, and it would be a cool implementation if the rest of The Beer Store wasn’t the Soviet era retail experience that it is. But using it to replace the wall rather than augment it, I can’t help feeling it’s part of The Beer Store’s systematic retooling of the stores to make it very difficult to find a beer you don’t already know about through advertising (and hm… coincidently the ones with big ad budgets are the ones who run The Beer Store). Frankly, when you compare this experience to the LCBO’s (eg with their new craft beer sections), the gap between them continues to widen. They just don’t seem to get it.
Tuesday, May 17 @ 1:39 pm |