Yellow Pages Group has launched a new business-to-business print campaign in Vancouver, Edmonton and Toronto that touts its Video Broadcaster online tool to potential advertisers.
The full-page yellow ad that ran in today’s The Globe and Mail uses the tag line “We’re being watched” and drives small and mid-sized businesses to GetFound.YellowPages.ca where they can learn how the tool works and how much it costs.
Web banners and big boxes are also running on Yahoo.ca.
While 40% of Canadians businesses have advertised with Yellow Pages, the campaign is aimed at the other 60%, said Annie Marsolais, director, corporate and marketing communications for Yellow Pages Group.
To date, the company has made more than 15,000 videos for businesses across Canada.
Yellow Pages’ network of sites attracts over 9.6 million unique visitors each month, Marsolais said, adding that consumers are visiting the site to research potential purchases, which could translate into sales for the advertiser.
The effort includes a 30-second TV ad that was also produced for the French-speaking market and ran on RDS during Montreal Canadiens’ fifth play-off game against Philadelphia Flyers last Monday.
The ad featured a fictitious sports store owner who appears to be broadcasting his own TV ad until the camera zooms out to reveal that his video is actually part of an online video business profile on YellowPages.ca.
Artistic director Maya Rioux of Montreal agency Prospek and freelance copywriter Nicolas Ritoux created the print ads. Ritoux also wrote the French TV ad, which was produced by IDI.
