Along with new bottles, Dippity-do hair gel has new ads, new product lines and what research and strategic branding company White-Space calls “a new brand essence.” White-Space president Corinne Katz says the new Dippity-do “is no longer just a value brand, but is now an image brand.” There are three generations of bottles shown here, and each one evolved into the next. How many differences can you spot? Answers below.
1. Cursive logo changed to a serif font
2. UV Protection claim removed
3. Bottle clarity changed from translucent to transparent
4. Direction of copy rotated
5. Hold rating moved lower
6. Bottle shape made thinner
7. One extra finger space on side of bottle
8. Product name moved left
9. “Gel” moved higher
10. “Get Wired” changed to caps
