Score Media has established its hard-core brand of sports coverage to television, radio and the Internet, but a new deal with Toronto’s t.o. night Newspaper Group has brought its content to newsprint.
The Score, which owns Score Television Network, Hardcore Radio and TheScore.com has signed a deal to have the independent free daily t.o. night‘s sports section branded with The Score’s name.
Starting Monday, Score content and columns from its on-air personalities began appearing in t.o. night‘s pages.
“We’re always looking for ways to migrate our content to as many different platforms as possible,” said Susan Arthur, vice-president, marketing at The Score, in a release. “In the world of sports, we need that content to be as fresh as possible. By working with t.o.night we are able to take advantage of their same day, early afternoon publishing and provide sports coverage and insight that is up to date and relevant to commuters as they make their way home.”
John Cameron, the daily’s publisher, said the partnership “is another way in which t.o.night is building on the informative content we provide commuters each weekday evening. The unique insight The Score will provide our newspaper, and The Score’s exposure to our estimated 109,000 daily readers, will greatly benefit both of our brands.”
