So well said “Cision”. I was actually thinking of writing a blog post related to this gap in social networking. I’d even take this further to suggest that if the CEO does take it on, that they are authentic and actually engaged in the process – rather than letting the comms folks write it for them. It is a powerful tool and would command respect, while given them the day to day pulse of their business. As a former Chief Corporate Affairs Officer I saw some great examples, and I saw some that needed work. Smiles. @FergDevins @DevinsNetwork
Missing: C-suite executives on social media
Back to Article
So well said “Cision”. I was actually thinking of writing a blog post related to this gap in social networking. I’d even take this further to suggest that if the CEO does take it on, that they are authentic and actually engaged in the process – rather than letting the comms folks write it for them. It is a powerful tool and would command respect, while given them the day to day pulse of their business. As a former Chief Corporate Affairs Officer I saw some great examples, and I saw some that needed work. Smiles. @FergDevins @DevinsNetwork
Monday, November 21 @ 7:42 am |