The key takeaway from this research is that marketers can use software like ours to improve upon the baseline averages that we shared in this report. While 25% might not seem like a high number, keep in mind that it’s not at all representative of what marketers can buy through our platform – it’s a baseline foundation on which they can build. Savvy advertisers that use a combination of our viewability algorithms, self-serve optimization tools and diversified inventory (private marketplaces, direct deals, etc.,) can achieve viewability rates far higher than 25%.
In fact, the “aggressive screening” that Media Experts underwent to improve viewability rates for their video buys was done in-part through our platform. Campaigns that have been optimized for viewability are over 10% higher than the average, while mobile and connected TV formats – which represent the fastest-growing segments of our inventory – are both over 80%.
Anyone who has any questions about viewability rates, connected TV/streaming sites or programmatic video in general can feel free to follow up with me directly: grant.leriche@tubemogul.com
Only 25% of programmatic video ads are viewable: report
Back to Article
Jeff,
The key takeaway from this research is that marketers can use software like ours to improve upon the baseline averages that we shared in this report. While 25% might not seem like a high number, keep in mind that it’s not at all representative of what marketers can buy through our platform – it’s a baseline foundation on which they can build. Savvy advertisers that use a combination of our viewability algorithms, self-serve optimization tools and diversified inventory (private marketplaces, direct deals, etc.,) can achieve viewability rates far higher than 25%.
In fact, the “aggressive screening” that Media Experts underwent to improve viewability rates for their video buys was done in-part through our platform. Campaigns that have been optimized for viewability are over 10% higher than the average, while mobile and connected TV formats – which represent the fastest-growing segments of our inventory – are both over 80%.
Anyone who has any questions about viewability rates, connected TV/streaming sites or programmatic video in general can feel free to follow up with me directly: grant.leriche@tubemogul.com
Tuesday, October 20 @ 3:37 pm |