Since when is CTR a measure of engagement, especially in today’s world of click bots? Even if the only measurement of a campaigns success were clicks, the metric to look at in paid media is CPC, not CTR. A high CTR does not always equate to a low CPC. And native offers a quality of content? 90% of native ads are fluff pieces acting as straight click bait. Let’s look at acquisition campaign performance of native vs. display.
StackAdapt publishes native programmatic benchmarks
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Since when is CTR a measure of engagement, especially in today’s world of click bots? Even if the only measurement of a campaigns success were clicks, the metric to look at in paid media is CPC, not CTR. A high CTR does not always equate to a low CPC. And native offers a quality of content? 90% of native ads are fluff pieces acting as straight click bait. Let’s look at acquisition campaign performance of native vs. display.
Tuesday, November 17 @ 8:32 pm |