Last week’s Media Innovation Awards gala was a huge success. Since the big night, we’ve been bombarded with requests for a full winners list. Of course attendees already have the full list in the 2013 Media Innovation Awards Book (which you can now buy for your iPad and will arrive in subscribers’ mailboxes shortly).
But just to give everyone a quick glance at who won what, we’ve put together a quick listing of all the gold, silver and bronze winners across all categories.
While you’re scanning the list, be sure to check out Bell Media’s photo gallery of the gold winners and our Facebook photo album from the event.
VIDEO
Gold
“The Movie Out Here” —Labatt Breweries and Grip Limited
Silver
“Telus Breakaway Cam” —Telus and Cossette Media
AUDIO
Bronze
“Electric Circuit” — Hydro Quebec and Touché!
NEWSPAPER
Silver
“Workopolis” — Workopolis and Media Experts and Zulu Alpha Kilo
“TD Embossing” — TD Bank and Starcom MediaVest Group
MAGAZINE
Gold
“Restarting Canada’s Start Screens: Windows 8 Rogers Integration” —Microsoft and Starcom MediaVest Group
Silver
“Quaker Healthy Family Challenge” —PepsiCo./Quaker and OMD Canada
“Master Your Style”—Procter & Gamble/Gillette and Carat Canada
OUT-OF-HOME—TRADITIONAL
Gold
“Smart city Project”—Smart Canada div. of Mercedes-Benz and OMD Canada
Bronze
“Dove: Girls Unstoppable”—Unilever/Dove and Mindshare
Bronze
“Drambuie: Not Just For Grandpa” —Bacardi Canada/Drambuie and Denneboom Media
“Roomy RAV4” —Quebec Toyota Dealer Association and Bleublancrouge
AMBIENT/PLACE-BASED MEDIA—LARGE SCALE
Gold
“The Walking Dead Rotting Finger Countdown”—AMC Networks and Leo Burnett, Toronto
“Your Better Starts Here”—Sport Chek and Touché!
Silver
“Fire Truck”— BC Egg Marketing Board and OMD Vancouver
“Repackaging Help”—Raising the Roof and Leo Burnett, Toronto
AMBIENT/PLACE-BASED MEDIA—SMALL SCALE
Gold
“James Ready 50% Awesome Coasters”— James Ready and Leo Burnett, Toronto
“Street Waxing”—Fuzz Wax Bar and Lowe Roche
Bronze
“The Barrie Campaign”—Johnson Insurance and Lowe Roche
“Pedal Wraps”—Heart and Stroke Foundation and Lowe Roche
DIGITAL OOH AND/OR DIGITAL PLACE-BASED MEDIA
Silver
“Portal to the Yukon” —Tourism Yukon and Outside the Cube
Bronze
“Everything Your Phone Isn’t”—HTC and M2M
EXPERIENTIAL/SPECIAL EVENTS/STUNTS
Gold
“The Gitchhiker”—Stanfield’s Ltd. and John St.
Gold
“Budweiser Red Light”—AB InBev/Labatt Breweries and UM Canada
Silver
“Sunglasses & Advil”—Y&R and Advil
Bronze
“Quattro Experience”—Audi Canada and Zulu Alpha Kilo
Learn IKEA Vending Machine”—Leo Burnett, Toronto/Jungle Media and IKEA
WEBSITES/MICROSITES
Gold
“Carly’s Cafe”—Carly Fleischmann and John St.
“MusicMakesMoreMilk.com”—BC Dairy Association and OMD/Tribal DDB Vancouver
SOCIAL MEDIA
Gold
“Surrender Your Say—Twitter Campaign for Tourette Syndrome”—The Tourette Syndrome Foundation of Canada and Saatchi & Saatchi
“Milk Carton 2.0″—Missing Children Society of Canada and Grey Canada
“James Ready Cover Photo Swap”—James Ready and Leo Burnett Toronto
MOBILE
Silver
“World’s Most Valuable Check-in”—Grey Canada and Missing Children Society of Canada
“Focus Mode”— Société de l’assurance automobile du Québec and LG2
“The Christie Corner”—Mondelez/Christie and Starcom MediaVest Group
LOCATION-BASED MOBILE
Gold
“World’s Most Valuable Check In”—Missing Children Society of Canada and Grey Canada
Silver
“24 Hour Snack Tracker”—McDonald’s Restaurants of Canada, Western Region and OMD Canada
Bronze
“Subway Hyperlocalization”—Subway and Carat
DISPLAY
Gold
“Honda Accord Window Takeover” – BC Honda Dealers and Jungle Media Vancouver
Silver
“All Aboard!” – Via Rail Canada and Touché!
INTEGRATED / MULTI CHANNEL
Gold
“The Undeading” – Heart and Stroke Foundation and Agency59
“Restarting Canada’s Start Screens: Windows 8 Rogers Integration” – Microsoft and Starcom MediaVest Group
Silver
“Winnipeg Store Opening” – Jungle Media and Leo Burnett
Bronze
“Keep It In Your Pants” – Cossette Media and Telus
CONSUMER ENGAGEMENT
Gold
“The Movie out Here” – Labatt Breweries of Canada and Grip Limited
Silver
“Lay’s Do Us A Flavour” – PepsiCo./Lay’s and OMD Canada
Bronze
“James Ready Cover Photo Swap” – Leo Burnett, Toronto and James Ready
“LegoLand Mosaic Project: Getting Families to Feel the Experience” -Legoland Discovery Centre and Astral Out-of-Home
CONTENT INTEGRATION AND SPONSORSHIP
Gold
“Budweiser Red Light” – AB InBev/Labatt Breweries and UM Canada
Silver
“MLB’13 The Show Simulation” – Jungle Media and Sony Computer Entertainment Canada
“Evil Dead” – UM Canada and Sony Pictures Releasing Canada
BRANDED CONTENT
Gold
“The Movie Out Here” – Labatt Breweries of Canada and Grip Limited
“The Undeading” – Heart and Stroke Foundation and Agency59
CONTENT DISTRIBUTION
Silver
“Made of Imagination” – MTV + Sony Xperia
“CineCoup Film Accelerator: Be Brave!” – CineCoup Media
MEDIA SPEND UNDER $250,000
Gold
“James Ready 50% Awesomer Coasters” – James Ready and Leo Burnett, Toronto
Silver
“James Ready Cover Photo Swap” – Leo Burnett, Toronto and James Ready
“Bringing Fashion to the Streets” – Express Fashion Apparel Canada Inc. and Starcom MediaVest Group
“Fire Truck” – BC Egg Marketing Board and DDB Vancouver
NICHE TARGET AND MULTICULTURAL
Gold
“Down & Dirty with Soybean Farmers” – Sevita International and JAN Kelley Marketing
“Healthy U 5&1 Experiments Campaign” – Alberta Health and DDB Canada
Bronze
“McLobster Tourist Trap” – OMD and McDonald’s Restaurants of Canada Limited, Atlantic Region
“Stock Talk” – Scotia iTrade and PHD
Localisation campaign
Gold
“Dirt DNA” — Sevita International and JAN Kelley Marketing
Silver
“Learn IKEA”—IKEA and Leo Burnett Toronto/Jungle Media
Search
Gold
“Mazda Pick a Fight”—Mazda Canada and Excelerator Media/Catalyst
Silver
“2013 Customer Support Campaign”—Telus and Cossette Media
Bronze
“Interac Flash: Amazing Race Canada”—Interac and Media Experts
Data/Research
Gold
“Belairdirect”—Belairdirect and PHD Montreal
Fast Moving Consumer Goods
Gold
“The Movie Out Here”—Labatt Breweries of Canada and Grip Limited
Silver
“Budweiser Red Light”—AB InBev/Labatt Breweries and UM Canada
Cars and Automotive Services
Gold
“Smart City Project”—Smart Canada (Mercedes Benz) and OMD Canada
Silver
“Quattro Experience”—Audi Canada and Alpha Zulu Kilo
Bronze
“Sur Les Traces de la Fusion”—Ford Canada and Minshare Canada
Financial Products and Commercial Services
Silver
“Interac Flash: Amazing Race Canada”—Interac Association/Acxsys Corporation, Agency59 and Zulu Alpha Kilo
Bronze
“TD Embossing”—TD Bank and Starcom MediaVest Group
TRAVEL ENTERTAINMENT AND LEISURE
Silver
“35 Million Directors”—Canadian Tourism Commission and OMD Vancouver
RETAIL/E-COMMERCE
Silver
“Boston Pizza Rib Stain Camo”—Boston Pizza International and Taxi Canada
Business Products and Services, Corporate Information and Self Promotion
Silver
“Keep it in Your Pants”—Telus and Cossette Media
Bronze
“Electric Circuit”—Hydro Quebec and Touché!
Charities, Healthcare and Safety, Public Awareness Messages
Gold
“Surrender Your Say”—The Tourette Syndrome Foundation of Canada and Saatchi & Saatchi
”Milk Carton 2.0”—Missing Children Society of Canada and Grey Canada
Silver
“The Undeading”—Heart and Stroke Foundation and Agency59
