This evocative work for CIBC‘s Run For The Cure popped up yesterday with this note from Andrew Simon, chief creative officer at Cundari.
“Knowing that most people support a cause when they feel personally connected, the focal piece of our campaign is a film that’s based on a true story. Through her eyes, we experience the full arc of her story from diagnosis through to cancer treatment.”
The spot is based on the real-life experiences of Anne Wood, who gives a behind-the-scenes chat in this online videol
Agency: Cundari
Art director: Jason Lee
Writer: Francesco Grandi
GCDs: Cory Eisentraut, Mike Sipley
Chief creative officer: Andrew Simon
Producer: Alina Prussky
Director: Michael Lawrence
DOP: Kiel Milligan
Production company: Sons and Daughters
Editorial: Married to Giants
Sound: Apollo Music
Colour: Tricia Hagoriles/Alter Ego
