Milos + Canada Goose

Milos Raonic becomes Canada Goose brand ambassador

Tennis sensation named outdoor brand's latest Canadian face

Outdoor clothing brand Canada Goose announced Tuesday that it has partnered with tennis star Milos Raonic.

Raonic, currently ranked seventh in the ATP men’s tennis rankings, is not the first Canadian to become a “goose person”; Antarctic traveler Ray Zahab and mountaineer Laurie Skreslet are among those already lending their reputation to bolstering the brand’s expanding global reputation.

While he has never crossed a frozen continent and is not known for his mountain climbing skills, Raonic said in a release he’s proud to work with a company “so committed to putting the global spotlight on Canadian talent. I want my career to make a difference and I hope to inspire more Canadians to play tennis, so our country can produce more top players in the future. I can’t wait to share my continued successes with fans across Canada and around the globe.”

Dani Reiss, Canada Goose’s CEO, said the brand prefers to work with ambassadors who “dream big dreams and take big swings… With his career-making performance at the French Open and Wimbledon, Milos Raonic has put our country on the map and we’re thrilled to welcome him to our family. Best of all, we know this is just the beginning for him and we’re excited to support Milos throughout his career.”

Brands Articles

30 Under 30 is back with a new name, new outlook

No more age limit! The New Establishment brings 30 Under 30 in a new direction, starting with media professionals.

Diageo’s ‘Crown on the House’ brings tasting home

After Johnnie Walker success, Crown Royal gets in-home mentorship

Survey says Starbucks has best holiday cup

Consumers take sides on another front of Canada's coffee war

KitchenAid embraces social for breast cancer campaign

Annual charitable campaign taps influencers and the social web for the first time

Heart & Stroke proclaims a big change

New campaign unveils first brand renovation in 60 years

Best Buy makes you feel like a kid again

The Union-built holiday campaign drops the product shots

Volkswagen bets on tech in crisis recovery

Execs want battery-powered cars, ride-sharing to 'fundamentally change' automaker

Simple strategies for analytics success

Heeding the 80-20 rule, metrics that matter and changing customer behaviors

Why IKEA is playing it up downstairs

Inside the retailer's Market Hall strategy to make more Canadians fans of its designs