Financial Services
GOLD
Aviva Insurance
Aviva’s multimedia campaign included television spots, out-of-home ads and online banners, which all played on the negative views consumers have of insurance companies and led viewers to a microsite. The site featured a detailed survey loaded with absurd questions that was designed to highlight the frustration that people encounter when dealing with an insurance company. After winding participants up with the ridiculous questionnaire, the site-created by Taxi Toronto-delivered the payoff, giving consumers a chance to voice their opinions about how the insurance industry could improve. With a deft mix of humour, insight and technology, Aviva and Taxi injected some personality into the insurance category.
TITLE: Aviva SERVICE: Aviva Insurance CLIENT: Aviva Canada, Toronto AGENCY: Taxi Toronto CREATIVE DIRECTOR: Steve Mykolyn ART DIRECTOR: Nathan Monteith COPYWRITER: Stefan Wegner AGENCY ACCOUNT MANAGERS: Marla Reinstein and Emily Goldstein
SILVER
TITLE: Burnrate.ca
SERVICE: Mackenzie Financial
CLIENT: Mackenzie Financial, Toronto
AGENCY: Lowe Roche
BRONZE
TITLE: No Hassles Rewards-The Puppet Theatre
SERVICE: Capital One Services
CLIENT: Capital One Services Canada, Toronto
AGENCY: Henderson Bas
Media
CERTIFICATE
TITLE: Who Do You Think You Are?
SERVICE: CBC
CLIENT: CBC, Toronto
AGENCY: Lifecapture Interactive
CERTIFICATE
TITLE: Stop Sportism
SERVICE: The Score
CLIENT: The Score, Toronto
AGENCY: Arc Worldwide Toronto
Business-to-Business
SILVER
TITLE: Virtual Meeting
SERVICE: Zig
CLIENT: Zig, Toronto
AGENCY: Zig
BRONZE
TITLE: Cirque du Soleil Casting
SERVICE: Cirque du Soleil
CLIENT: Cirque du Soleil, Montreal
AGENCY: Sid Lee
CERTIFICATE
TITLE: Roots of Unity
SERVICE: Hewlett-Packard
CLIENT: Hewlett-Packard,
Boise, Idaho; Fort Collins, Colo.
AGENCY: DraftFCB Toronto
CERTIFICATE
TITLE: Telus Online Annual Report
SERVICE: Telus
CLIENT: Telus, Vancouver
AGENCY: Engine Digital
Other Services
SILVER
TITLE: Ad Generator
SERVICE: National Advertising Awards
CLIENT: Adcam Marketing, Toronto
AGENCY: Taxi 2
BRONZE
TITLE: The Secret Location
SERVICE: The Secret Location
CLIENT: The Secret Location, Toronto
AGENCY: The Secret Location
CERTIFICATE
TITLE: AirMiles Make Like Miles
SERVICE: AirMiles
CLIENT: Loyalty Management Group Canada, Toronto
AGENCY: Teehan+Lax
Consumer Products
SILVER
TITLE: Mercedes-Benz Canada-What Drives You?
PRODUCT: Mercedes-Benz C-Class
CLIENT: Mercedes-Benz Canada, Toronto
AGENCY: Henderson Bas
SILVER
TITLE: Civic Car of the Decade
PRODUCT: Honda Civic
CLIENT: Honda Canada, Toronto
AGENCY: Grip Limited
BRONZE
TITLE: Fashionatplay.ca
PRODUCT: Smart Set
CLIENT: Smart Set, Montreal
AGENCY: Taxi Montreal
BRONZE
TITLE: MINImalism
PRODUCT: Mini
CLIENT: Mini Canada, Whitby, Ont.
AGENCY: Taxi 2
BRONZE
TITLE: Sexy Subaru
PRODUCT: 2009 Subaru Forester
CLIENT: Subaru Canada Mississauga, Ont.
AGENCY: Tribal DDB Toronto
CERTIFICATE
TITLE: Telus 2007 Holiday Gift Guide
PRODUCT: Telus
CLIENT: Telus Mobility, Scarborough, Ont.
AGENCY: Teehan+Lax Inc.
CERTIFICATE
TITLE: MINI Incubator
PRODUCT: Mini
CLIENT: Mini Canada, Whitby, Ont.
AGENCY: Taxi 2
Entertainment, Arts & Tourism
GOLD
Montréal en 12 lieux
Nothing compares to the real thing, but Toxa’s website for Montreal’s Urbania paints a comprehensive digital picture of the city. Adding depth to a documentary television series based on the idiosyncrasies of Montreal, the Mtl12.com site explores 12 spots that exemplify the personality of the city. Thanks to an innovative navigation scheme, users can choose the level of detail with which to investigate the various destinations, with different paths leading to videos, statistics, historical tidbits and more. Site visitors are also able to enter a contest by playing a trivia game and play a male stripper viral game. With its cheeky attitude, interactivity and technological brilliance, the site is almost as fun to visit as the city itself.
TITLE: Montréal en 12 lieux SERVICE: Montréal en 12 lieux CLIENT: Urbania, Montreal AGENCY: Toxa CREATIVE DIRECTORS: Nicolas Saint-Cyr and Jean-Christophe Yacono ART DIRECTORS: Nicolas Saint-Cyr, Stéphane Wagner and Franck Desvernes COPYWRITERS: Vianney Tremblay and Florence Duburg AGENCY ACCOUNT MANAGER: Claire Buffet
CERTIFICATE
TITLE: Discovery Club 1080
SERVICE: Discovery Communications
CLIENT: Discovery Communications, LLC, SILVER Spring, Md.
AGENCY: Henderson Bas
Public Service
BRONZE
TITLE: Holiday Card
SERVICE: BC Hydro
CLIENT: BC Hydro, Vancouver
AGENCY: Tribal DDB
CERTIFICATE
TITLE: Youth Campaign: Serious Speed Dating
SERVICE: Canadian Diabetes Association
CLIENT: Canadian Diabetes Association, Toronto
AGENCY: Grey Canada
Consumer Packaged Goods
BRONZE
TITLE: Every Day Meals, The Musical 2008 Microsite
PRODUCT: Dairy Farmers of Canada
CLIENT: Dairy Farmers of Canada, Montreal
AGENCY: Taxi Montreal
BRONZE
TITLE: Alka-Seltzer Speedy Road Trip
PRODUCT: Alka-Seltzer
CLIENT: Bayer Consumer Care, Morristown, N.J.
AGENCY: Proximity Canada
CERTIFICATE
TITLE: Your Personalized Skin Analysis
PRODUCT: Vaseline Intensive Rescue
CLIENT: Unilever Canada, Toronto
AGENCY: Dashboard
CERTIFICATE
TITLE: Vex Sliced The Movie
PRODUCT: Vex
CLIENT: Vex, Toronto
AGENCY: GJP Advertising and Design
CERTIFICATE
TITLE: Impreza Envy
PRODUCT: Subaru Impreza
CLIENT: Subaru Canada, Mississauga, Ont.
AGENCY: Tribal DDB Toronto
CERTIFICATE
TITLE: Bud Camp
PRODUCT: Budweiser
CLIENT: Labatt Breweries of Canada, Toronto
AGENCY: Tribal DDB Toronto
CERTIFICATE
TITLE: Keith’s Birthday
PRODUCT: Alexander Keith’s
CLIENT: Labatt Breweries of Canada, Toronto
AGENCY: Tribal DDB Toronto
CERTIFICATE
TITLE: The Lamato Network
PRODUCT: Mott’s Clamato
CLIENT: Canada Dry Mott’s, Mississauga, Ont.
AGENCY: Tribal DDB Toronto
CERTIFICATE
TITLE: Crush Movie Crew
PRODUCT: Crush
CLIENT: Canada Dry Mott’s, Mississauga, Ont.
AGENCY: Tribal DDB Toronto
E-Commerce
SILVER
TITLE: Tourism Montréal Website
SERVICE: Tourism Montréal
CLIENT: Tourism Montréal, Montreal
AGENCY: Sid Lee
BRONZE
TITLE: Air Canada Vacations
SERVICE: Air Canada Vacations
CLIENT: Air Canada, Montreal
AGENCY: CloudRaker
