GOLD
Jordan Brand (Nike)
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Michael Jordan is one of the most recognized athletes on the planet, but instead of featuring endless shots of the legendary NBA star to promote the Jordan Brand, Jumpman23.com targets 12- to 24-year-olds across the world by using Jordan as an inspiration for youth to play basketball. For instance, the site shows amateur basketball players in Europe talking about what Jordan means to them and features extensive training videos to help improve their athletic conditioning and basketball skills. The site also let users explore many different areas, find out about new Jordan products, download ringtones and wallpaper, choose the music they’re listening to while on the site, and learn about exclusive offers to registered members.
TITLE: Jordan Brand:Jumpman23.com
PRODUCT/SERVICE: Jordan Brand Footwear &Apparel
MARKETER: Jordan Brand, A Division of Nike, Inc., Beaverton, Ore.
AGENCY: Blast Radius, Vancouver
WEB DEVELOPER: Dave Cairns
CREATIVE DIRECTOR: Marcus Ericsson
COPYWRITER: Greg Liburd
ART DIRECTOR: Marcus Ericsson
DESIGNERS: Mitsuaki Yajima, Francis Chan
PROGRAMMERS: Bruce Pomeroy, Steve Bond
PRODUCER: Jenny Winterbottom
AGENCY ACCOUNT MANAGER: Lawrence Scotland
ACCOUNT DIRECTOR: Michael Smit
URL: nike.com/jumpman23/home/index.jsp
SILVER
Motorola + Oakley
People walking in parks and on streets, overweight bulldogs and yellow cabs were shown in this highly stylized website for Bluetooth stereo eyewear. The nonsensical site lets users move a giant pair of sunglasses across the screen, which makes buildings move and people float in the air. The big idea: Once consumers try on the sunglasses, which have an earpiece that can wirelessly stream music from a Bluetooth-enabled phone, they’ll never look at things the same way again.
TITLE: See Things
PRODUCT/SERVICE: Motorola O Rokr Bluetooth stereo eyewear
MARKETER: Motorola +Oakley, Chicago, Ill.
AGENCY: FCBi, Toronto
CREATIVE DIRECTOR: Steve Dilorenzo
COPYWRITER: Dan Horovitch
ART DIRECTOR: Ryan Massiah
PROGRAMMER: Dan Purdy
ANIMATOR: Dan Purdy
AGENCY ACCOUNT MANAGERS: Alan Macdonald, Paula Swirla
URL: fcbpreview.ca/motorola/o-rokr/orokr.html
SILVER
Nike Canada
So-called Hockey Crazy Kids spend hours training on the ice, but Nike’s “Ready for Your : 45”campaign encouraged them to train off ice for their game shifts, which, as the title of the campaign alludes to, are optimally 45 seconds in length. E-mail and online ads drove consumers to Nikehockey.ca, which showed the benefits of hockey training via rich media and videos featuring NHL stars Jarome Iginla and Markus Naslund, as well as showcasing Nike training gear.
TITLE: Ready for Your :45
PRODUCT/SERVICE: Nike Hockey
MARKETER: Nike Canada, Vaughan, Ont.
AGENCY: Henderson Bas
WEB DEVELOPER: Henderson Bas
CREATIVE DIRECTORS: Michael Gramlow, Shane Fleming
COPYWRITER: Matt Rogers
ART DIRECTOR: Shane Fleming
DESIGNERS: Graham Ameron, Arnaud Icard, Sean Perkins, Shane Fleming, Ryan Wolman, Yuko Arikawa, Matt Hodgins
PROGRAMMERS: Arnaud Icard, Guangde Wang
PRODUCTION MANAGER: Laurie Del Bel
ILLUSTRATOR: Shane Fleming
ANIMATORS: Graham Ameron, Arnaud Icard, Sean Perkins, Shane Fleming, Ryan Wolman, Yuko Arikawa, Matt Hodgins
CLIENT: Karen Medina, brand communications supervisor, Nike Canada
AGENCY ACCOUNT MANAGER: Dawna Henderson
QUALITY ASSURANCE: Norma Hislop
URL: yyzwork.com/2006/nikeTraining
CERTIFICATE
MINI Canada
Cars can be in control. So can a dominatrix. That’s why Mini employed a PVC-clad dominatrix to show off the technology that gives the Mini Cooper total driving control in icy winter conditions. The dominatrix whips, spanks and teases a Mini Cooper, while using sexual innuendo to explain features like electronic breakforce distribution.
TITLE: Mini Dominates Winter
PRODUCT/SERVICE: Mini
MARKETER: Mini Canada, Whitby, Ont.
AGENCY: Taxi, Toronto
WEB DEVELOPER: pixelpusher.ca
CREATIVE DIRECTORS: Steve Mykolyn, Jason McCann
COPYWRITER: Jason McCann
ART DIRECTOR: Stephanie Yung
DESIGNER: Stephanie Yung
PROGRAMMER: Pixelpusher.ca
PRODUCER: Amy Miranda
CLIENTS: Margareta Mahlstedt, Cullen Scannell, Mini Canada
AGENCY ACCOUNT MANAGERS: Barry Teplicky, Daryn Sutherland, Jared Stein, Wells Davis
BROADCAST PRODUCER: Jennifer Mete
MOTION GRAPHICS: Meld Media
VIDEO DIRECTOR: Shin Sugino
MUSIC SOUND: Simon Edwards
URL: neverinneutral.com/Dominates_Winter
