Print Industry Experiencing Structural Change

The eighth edition of the National Association for Printing Leadership’s (NAPL) State of the Industry Report indicates that an economic recovery is on the horizon, and the printing industry will begin to experience growth next year for the first time in three years. But according to the insights delivered by the authors in the just-released […]

The eighth edition of the National Association for Printing Leadership’s (NAPL) State of the Industry Report indicates that an economic recovery is on the horizon, and the printing industry will begin to experience growth next year for the first time in three years.

But according to the insights delivered by the authors in the just-released report, not all printers will participate in the accelerating industry growth through 2010.

Based on findings from over 500 industry companies, with analysis from NAPL’s Printing Economic Research Center, the 48-page report (which contains some 30 charts and graphs) opens with a recovery preparedness checklist, looks at data for the printing industry and the economy, and considers how companies have become more valuable to their clients over the last 24 months.

“We discuss who really is a leader in our industry, why some former leaders—the fallen leaders—lost their competitive edge, and how leaders think,” says Andrew Paparozzi (pictured above), NAPL Chief Economist and one of the lead authors of the new study.

“We conclude with a look at the structural change that is the reason this time it really is different.”

NAPL’s State of the Industry is delivered free to NAPL Network members and is available to non-members for US$299 at www.napl.org/store.

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