The company with the largest printing platform in Canada, Transcontinental, has embraced the realm of mobile communications with the acquisition of Montreal-based LIPSO, a provider of integrated mobile solutions including applications development.
The company will become part of Transcontinental’s marketing communications sector, enhancing its cross-media offering to commercial clients. Lipso, operating with a staff of 30, develops appllications such as mobile bar code (QR code) reading, mobile payment solutions, mobile couponing for retailers and more.
"Every day we work with our clients on the analysis, execution and deployment of their marketing strategies based on one-to-one marketing and new communication platforms," said Christian Trudeau (pictured), president of Transcontinental’s marketing communications sector, in a company statement. "The LIPSO acquisition fits right in with this approach and makes it possible for us to create a unique centre of excellence for mobile marketing solutions."
Vivianne Gravel, president of LIPSO, added: "I’m very happy that our company is now part of a major corporation like Transcontinental, which will ramp up our development. This acquisition will keep ownership of LIPSO technology and its jobs in Canada."
"This transaction will help LIPSO’s growth in terms of both products and services development and business development, in a period of rocketing demand for mobile applications," said Sophie Hennion, LIPSO CEO.
