GOLD
MGM GRAND
The revamped MGM Grand website takes viewers on an immersive journey of the hotel–from nightlife and shows, even to the pool layout–using video and sound. With the theme “Maximum Vegas” the site’s aim is to show that the MGM Grand is the only place visitors can truly experience Las Vegas. This website is the 2006 Digital Marketing Awards Best of Show winner. Read the full write-up at TK.
TITLE: Experience Maximum Vegas
PRODUCT/SERVICE: MGM Grand Hotel &Casino
MARKETER: MGMGrand, Las Vegas
AGENCY: Diesel, Montreal
WEB DEVELOPERS: Pierre Paquet, Andre McDonald, Sylvie Tremblay, Robert Limoge
CREATIVE DIRECTORS: Philippe Meunier, George Giampuranis
COPYWRITERS: Tony Babinski, John Zapf
ART DIRECTOR: Nicolas St-Cyr
DESIGNER: Dave Roberts
PROGRAMMERS: Steve Mathieu, Alain Vézina, Patrick Matte, Louis-Philippe Tremblay
PRODUCER: Richard Jean-Baptiste
PRODUCTION MANAGER: Julie Demers
ANIMATOR: Patrick Matte
CLIENTS: David Van Kalsbeek, Michael Perhaes, Steven Ng, MGM Grand
AGENCY ACCOUNT MANAGERS: Annie Verrier, Martin Gauthier
3D &POST PRODUCTION: Fake Studio
URL: http//experience.mgmgrand.com
SILVER
Ashes and Snow
Ashes and Snow is the interactive counterpart to the exhibit of the same name that chronicles the work of Canadian-born photographer Gregory Colbert, who has spent 15 years travelling the world to chronicle the interaction of people and animals. The site is highly experiential and immersive, with different areas showing the history of the project, how the exhibit (which is permanently travelling) is put together, as well as excerpts from the Ashes and Snow film and a novel in letters written by Colbert. Throughout, visitors can see Colbert’s remarkable photographs accompanied by meditative music and inspirational voiceovers read by the actor Laurence Fishburne.
TITLE: AshesandSnow.org
PRODUCT/SERVICE: Ashes and Snow photo exhibit
MARKETER: Ashes and Snow, New York, N.Y.
AGENCY: Critical Mass, Calgary
WEB DEVELOPERS: Allard Losier, Scott Morgan, Jim McFadyen, Geoff Sowrey, Natalia Schmiemann
CREATIVE DIRECTORS: Michele Clairo, Jason Delichte
COPYWRITERS: Hannah Stilwell, Mark Heard
ART DIRECTOR: Carl Lukasewich
DESIGNERS: Calvin Sun, Crystal Thompson
AGENCY ACCOUNT MANAGER: Dan Evans
URL: ashesandsnow.org
BRONZE
Fox Home Entertainment–U.S.
What better way to promote one TVseries than by tying it into another popular one from the same creator? That’s what Fox did by when it pitted characters from the Family Guy animated series against the stars of American Dad in a hilarious online fighting game. The site was set up to support the DVD release of American Dad Vol. 1, but in addition to selling the DVD, Fox’s goal was to convert Family Guy fans to watching American Dad. In two months the site attracted 2.8 million players.
TITLE: American Dad vs. Family Guy
PRODUCT/SERVICE: American Dad Vol. 1 DVD
MARKETER: Fox Home Entertainment, Los Angeles, Calif.
AGENCY: Fuel Industries, Ottawa
CREATIVE DIRECTOR: Dave Ozipko
ART DIRECTOR: Sean Macphedran
Animator: Steve Neilsen
URL: americandadvsfamilyguy.com
