Point of Purchase Advertising International (POPAI), the global association for marketing at retail, announced the winners of its 53rd annual Outstanding Marketing at Retail Achievement Awards at the end of March during its GlobalShop 2011 conference in Las Vegas.
Over 500 entries from more than 100 companies were judged in 26 categories this year, and Canadian-based companies made out well, including taking home one of the top awards.
The competition recognizes in-store media and displays, and the top prize is the Display of the Year (DOY), presented in three categories based on length of time the display remains in a store—temporary, semi-permanent or permanent. Entries are judged on design, innovation, interactivity and their ability to lift sales.
This year Artisan Complete of Markham, Ont. captured a coveted Display of the Year award in the temporary category for its Sharpie “Try Me” Floor Display produced for Sanford Canada (a division of Newell Rubbermaid Canada, Inc.).
In total Artisan Complete took home four gold, two silver and five bronze awards as well as the DOY.
Other Canadian winners included:
The Central Group of Mississauga, Ont., who won two gold and two bronze awards for displays created for Colgate Palmolive Canada.
Toronto’s Protagon Display took home one silver award for an Otrivin program for Novartis Consumer Health Care.
And Harding Display Corp. of Scarborough, Ont. won a silver award for a Kraft Back To Nature display in the permanent division of the Grocery and General Merchandise Products category.
